Tag Archives: PRI Show

See 2015 New Product Videos Filmed At The PRI Show

The Driven Racing Oil team filmed several new product videos on the show floor at the 2014 PRI Show. Check them out below and be sure you subscribe to the Driven Racing Oil YouTube channel by clicking here.

Driven Speed Lube, Race Wax & HDF Shock Oil


Driven SHX & HDF Shock Fluid


Driven Engine Break-In Oils


Driven Speed Shield, Speed Lube & Race Wax

Upcoming Driven Racing Oil Technical Seminars

Certified Lubrication Specialist Lake Speed, Jr. and Driven Sales Representative Scott Diehl will host presentations at several upcoming locations. At each they will offer both a history lesson as to how oil has evolved with advances in engineering, and provide a wealth of technical information. Understanding the evolution of motor oil, along with its specific use, enables engine builders to select the proper lubricant from among the many on the market.

  • Friday, August 7, 2015 from 10:00 AM – 11:00 AM, NSRA Street Rod Nationals (Louisville, KY)

Please check back often for seminar updates.

Driven To Offer Free Seminar At The 2013 PRI Show

Coming to the PRI Show? Driven Racing Oil will present a one-hour product training seminar you won’t want to miss at the 2013 MPMC Education Day on Wednesday, December 11, at 3:15 p.m.

Education Day will also include 14 other seminars from some of the performance and motorsports industry’s leading manufacturers. These seminars provide insight on industry trends, the latest products and even tips on installation, direct from the manufacturers themselves. Three seminars will run concurrently over five, one-hour time slots beginning at 9:00 a.m., giving you time to learn about the latest trends and products from the experts.

Admission is free, but the sessions are filling quickly. Register today and save your seat for an hour of face-to-face time with Driven Racing Oil and up to four more of the following manufacturers:


9:00 a.m. to 10:00 a.m.


Ron Francis Wiring

Trend Performance/Diamond Racing


10:15 a.m. to 11:15 a.m.

Hedman Performance Group

MSD Ignition

Quarter Master


11:30 a.m. to 12:30 p.m.

Painless Performance

Turbosmart USA



2:00 p.m. to 3:00 p.m.

Flaming River Industries




3:15 p.m. to 4:15 p.m.

Coker Tire/Phoenix Race Tire

Driven Racing Oil




Driven Racing Oil™ And Engine Builder Magazine Announce Performance Engine Builder Of The Year Award

Huntersville, NC – For the second consecutive year, the Engine Builder Performance Engine Builder of the Year Award sponsored by Driven Racing Oil™ will be presented at the Advanced Engineering Technology Conference in December.

Performance builders of all types are eligible to be named the 2013 Performance Engine Builder of the Year. Engine builders can nominate their own shops, or others can nominate performance engine building businesses. The contest rewards the best example of creativity and innovation, training and education, merchandising and promotion, professional standards and conduct, appearance, solid business management, community involvement, business growth, achievement and victories. The nomination process is easy. All that is required from those submitting nominations is basic information about the engine builder and a 300-word maximum essay detailing why the business should be nominated. A group of semi-finalists will then be selected from all entrants. Finally, a panel of judges will select three finalists, and from there the Performance Engine Builder of the Year will be chosen. Panelists include representatives from Engine Builder and Driven, along with other experts in the performance aftermarket. The grand prize includes $1000, a trophy, three nights of accommodations during AETC in Indianapolis, an Apple iPad and a feature story in the January 2014 issue of Engine Builder. Second and third place will receive prizes as well. To nominate a business, visit www.topperformanceshop.com.

Download Full Press Release (PDF)