Tag Archives: SEMA

Driven Racing Oil Readies For 2016 SEMA Show

This year Driven Racing Oil™ will be set up in booth no. 22613 from November 1 – 4 in the Central Hall at the Las Vegas Convention Center. Among the new Driven products scheduled for display are two brand new synthetic ATF blends (AT3 and AT6), Conventional 80W-90 GL-4 Gear Oil, Synthetic DCT (Dual Clutch Transmission) Fluid, and the new Storage Defender Kit featuring both fuel- and oil-related products to protect classic vehicles. A unique Car Care Kit made up of the cleaners Speed Clean, Speed Shield, Race Wax and an orange micro-fiber towel is slated to be unveiled at the show as well. A wide range of lubricants designed for both street and race use will also be featured. In addition, a variety of knowledgeable sales staff and in-depth literature will be available throughout the week at the SEMA Show. It is the automotive aftermarket industry’s largest trade event.

Join Driven For Free Seminar On Oil & Fuel For Classics During HRIA Education Day

Huntersville, NC – Driven Racing Oil™ will be one of 23 of the hot rod industry’s leading manufacturers hosting seminars next month at the Detroit Autorama.

The SEMA Hot Rod Industry Alliance (HRIA) will host Education Day on Friday, March 6, during the prestigious Detroit Autorama at the Cobo Center in the Motor City. This will be Education Day’s second consecutive year at the event. Driven Racing Oil is slated to present a seminar on “Proper Fuels & Lubricants for Classics” from 1:30 –2:30 p.m. Driven Certified Lubrication Specialist and Oil Monitoring Analyst Lake Speed Jr. will host the hour-long program.

Seminars by a variety of companies will run concurrently over six one-hour time slots beginning at 9:00 a.m., providing insight on industry trends and products from the experts.  Each workshop is free, but the sessions are filling quickly. Register and arrive early to ensure a seat. To learn more about HRIA Education Day, visit: http://www.sema.org/hria-education-day.

Driven Racing Oil™ To Be A Part Of 2014 MPMC Education Day

The second annual MPMC Education Day will take place on December 10 in Indianapolis, just before the PRI Trade Show kicks off. Driven will be one of nearly a dozen companies hosting seminars during the day.

Driven Racing Oil™ has established itself as a major player in the world of performance lubricants. As a result, it and a variety of other leading motorsports companies will be part of this year’s Motorsports Parts Manufacturers Council (MPMC) Education Day, a series of discussions designed to bring together manufacturers and a variety of customers from buyers to end-users. The Driven seminar is slated for 2:45-3:15 p.m. in Room 241 of the Indiana Convention Center on Wednesday, December 10. The PRI Trade Show will get underway in the same building the following day. Certified Lubrication Specialist Lake Speed Jr. will lead the Driven seminar, which will spotlight a variety of new cleaning products including Driven Speed Clean, Speed Lube, Speed Shield and Brake & Parts Cleaner. Speed also plans to touch on Driven Racing Oil’s line of racing and break-in oils.

To RSVP for each free seminar attendees should access their Attendee Registration Dashboard online. For more information about MPMC Education Day, contact Jim Skelly at [email protected]ema.org or call 909-978-6690.

Driven Racing Oil™ To Make News At 2014 SEMA Show

Huntersville, NC – A leader in advanced lubricant technology, this year Driven Racing Oil™ will make a splash at the SEMA Show with a variety of cleaning and powersports products in addition to its revolutionary motor oils.

In 2014 Driven Racing Oil has unveiled a number of new lubricants for a wide variety of applications, all of which will be on display at the SEMA Show at the Las Vegas Convention Center from November 4-7. The Driven booth – No. 22613 – will feature a variety of hands-on displays, catalogs and literature pertaining to each product in the Driven family. These range from HR Hot Rod Oils to Race Wax and Carb Defender. Knowledgeable technical staff and sales reps with years of experience in the lubricant industry will also be available to speak with customers and media in length about each product. Driven Speed Shield, Speed Clean, Brake & Parts Cleaner, HDF Fork & Shock Fluid and Speed Lube are among the new offerings slated to be featured. For more information about the aftermarket industry’s biggest event, please visit www.semashow.com.

Driven To Offer Free Seminar At The 2013 PRI Show

Coming to the PRI Show? Driven Racing Oil will present a one-hour product training seminar you won’t want to miss at the 2013 MPMC Education Day on Wednesday, December 11, at 3:15 p.m.

Education Day will also include 14 other seminars from some of the performance and motorsports industry’s leading manufacturers. These seminars provide insight on industry trends, the latest products and even tips on installation, direct from the manufacturers themselves. Three seminars will run concurrently over five, one-hour time slots beginning at 9:00 a.m., giving you time to learn about the latest trends and products from the experts.

Admission is free, but the sessions are filling quickly. Register today and save your seat for an hour of face-to-face time with Driven Racing Oil and up to four more of the following manufacturers:


9:00 a.m. to 10:00 a.m.


Ron Francis Wiring

Trend Performance/Diamond Racing


10:15 a.m. to 11:15 a.m.

Hedman Performance Group

MSD Ignition

Quarter Master


11:30 a.m. to 12:30 p.m.

Painless Performance

Turbosmart USA



2:00 p.m. to 3:00 p.m.

Flaming River Industries




3:15 p.m. to 4:15 p.m.

Coker Tire/Phoenix Race Tire

Driven Racing Oil




Driven Racing Oil™ To Be Part Of Technical Seminar On The Damaging Effects Of Ethanol At The 2013 SEMA Show

Driven Racing Oil™ will be featured as part of a technical seminar examining the rust and corrosion problems Ethanol can create in carburetors during this year’s SEMA Show in Las Vegas.

Over 90% of pump fuel contains at least some Ethanol, and the EPA has recently raised pump fuel’s allowed level of Ethanol from 10% (E10) to 15% (E15). These changes have serious consequences for carbureted engines. Modern vehicles are equipped with fuel injection, and current fuel standard tests deal with issues related to these modern fuel systems. However, carburetors in cars, trucks and motorcycles that are rarely driven face issues with Ethanol-blended fuels that current pump fuel standards do not address. This session provides information related to the use of Ethanol-blended fuels in carbureted power plants. Scheduled to take place at 2:00 p.m. on Tuesday, November 5th in room N262, the seminar is entitled “Ethanol’s Effect – What E10 up to E85 Does to Carburetors.” Speakers include Lake Speed Jr., Certified Lubrication Specialist at Driven Racing Oil, and Michael Miller from Technical Services at Sunoco Race Fuels. As part of the seminar Speed will talk about the rust and corrosion that Ethanol can cause in carburetors, and will discuss the benefits of Driven’s new Carb Defender™ Fuel Additive.